Of course, unlike other cheerful colours, pink is somewhat charged with meaning because of its associations with stereotyped femininity. So I was not entirely surprised to receive an email from a reader eager to discuss my new handlebar tape. She was disappointed that, while my choice in bicycle colours and accessories had hitherto been "the antithesis of girly," now here I wasreinforcing the industry stereotype of women wanting pink on their bikes.
On the other hand, I've heard too many women express frustration at the fact that the bicycle industry slaps pink colour schemes and floral motifs on everything that is designed for female cyclists ("shrink it and pink it") - from bike frames, to panniers, to cycling jerseys. I too find this annoying. But having thought about it for a couple of years, I suspect the real frustration here is that women-specific bicycles and products are oftentimes worse in quality than those designed for men. So the pink and flowery stuff, in combination with the inferior quality, is seen as a slap in the face: "Our marketing team believes you care about pretty colours and flowers more than you do about substance, so that is what we are selling you."
What comes to mind when you think of pink bicycles or bike related products - Giroor girly? or something else entirely?












The Charles Shuder Family plot in North Webster Cemetery, Tippecanoe Township, Kosciusko County, Indiana. It is in the same row as that of his parents, Isaac and Nancy Shuder, and two of his brothers.




So I rang up Danny at K2and said send me a rope. He says what kind of rope do you want?I said a pretty one, beyond that you can decide, you know what I do. So, a purple Rocca 10mm. Perfect. I want it to look good as I repeatly fly off the top of my project.